Month: January 2025

Adopting a direct-to-consumer strategy helps consumer packaged goods (CPG) companies gain loyalty and create new sources of revenue. Our analysis,

Retail media networks are an innovative approach for firms to communicate with their customers and digitally market items right next

In 2023, 61% of all internet transactions were made on smartphones, and 85% of Gen Z mobile users expected to

Ripping out a legacy monolithic point-of-sale system, with hardware that is a dozen years old and has limited capacity for

Ulta Beauty is piloting a next-generation in-store sample program that enables consumers to discover products swiftly and easily while also

Self-checkout devices, first launched in 1986, were praised by merchants for increasing efficiency, lowering labor costs, and enhancing speed. These

Retailers must be strategic with their advertising strategies in the digital era, as digital signage becomes more prominent. This technology

In today’s changing market context, the modern customer expects a higher degree of involvement and seamlessness from their retail interactions,

In public discourse, there seems to be no end to the possible uses of artificial intelligence, nor its influence on

Consumers may spend the long summer days savoring pool parties and packing for camping excursions, but for retailers, this is