Retailers’ 2020 holiday shopping inquiries
According to eMarketer, annual holiday retail sales in the United States exceeded $1 trillion for the first time in history in 2019. The November-December holiday sales season of the previous…
Why businesses and customers need location data
In-store shopping became one of the most anxiety-inducing endeavors in our daily lives when COVID-19 hit full force this time last year. The retail industry as we once knew it…
Post-pandemic consumers want smooth experiences, but new data privacy rules complicate things
In 2020, retailers encountered an extraordinary obstacle as they navigated a pandemic that fundamentally altered the industry. Many businesses have successfully transformed their operations and evolved their business practices, providing…