Enhance your marketing automation using AI

It has been argued that artificial intelligence is the future, but I believe it is very much a thing of the present. It is becoming increasingly important in marketing operations and is pushing marketing automation to new heights. AI-based technologies are especially important in an era where customers want rapid and hyper-personalized service.

AI-powered solutions improve marketing automation efforts by providing tailored interactions. Retailers can gain in a variety of ways by embracing these game-changing developments.

Email Marketing
Emails can easily become lost in the swirl of a hectic day. After all, inboxes are crowded with meeting reminders, work correspondence, and numerous promotions. Getting a customer to simply open a marketing-related email might be difficult. But with the correct tools, you might consider the difficulty overcome.

AI-based solutions help marketers capture the attention of potential customers in a variety of ways. For example, they help small and medium-sized organizations enhance their email marketing automation tactics by determining who to target, when, and how frequently.

Identify your target: AI assists organizations in understanding and anticipating client behavior patterns, as well as determining which techniques email subscribers are most responsive to. It can also help organizations automate emails more successfully, ensuring that clients receive personalized letters and promotions tailored to their specific needs.

Adding a personal touch to emails pays dividends. According to a Statista survey, personalized emails had an open rate of 18.1%, compared to 13.1% for non-personalized emails.

Engage your consumers: Of course, AI-generated emails should do more than just attract customers; they should engage them. Email subject lines, for example, can be customized for each consumer, and the emails themselves may include personalized offers.

Lead nurturing.
When it comes to obtaining and evaluating client information, computers outperform humans in terms of speed and efficiency. AI-powered applications can process user input quickly and be extremely responsive to client requests.

Automation of data collecting can help firms simplify lead nurturing, while AI can chart the way for future marketing tactics.

Capturing information: AI offers marketers with the valuable information they require to complete a transaction. It informs us when someone visits their website, the pages they visited, and how long they spent browsing merchandise.

Marketing teams are leveraging this data to increase sales, and statistics show that it’s working. According to Accenture research, AI could enhance the economy by $14 trillion in additional gross value added (GVA) by 2035.

Automated actions: As I previously stated, AI-based software not only benefits organizations in the long run, but it may also be extremely valuable in the present. AI captures vital client information in real time, which may then be utilized to attract shoppers with personalized offers and targeted marketing. Forrester predicts that 20% of businesses will start utilizing AI to make judgments and deliver real-time marketing instructions.

Cross-selling
Successful organizations try to provide their clients with the tools and services they require. However, determining what those demands are might be difficult.

While automation can assist track prior purchases and user experiences, AI can use that data to forecast the likelihood of future sales. It can assess whether a customer is a suitable prospect for new items or services, as well as which products he or she may be interested in purchasing next.

Once your sales and marketing staff are aware of your company’s cross-selling opportunities, they can inform clients about those additional items.

Retention
A satisfied customer is a devoted customer. AI can help you keep your current customer base by giving you a deeper insight of their demands.

You may believe you already have a handle on that with your CRM platform, but AI can provide a more comprehensive, actionable view of your present customers.
Meanwhile, clients will enjoy the individualized service provided by AI-powered software and are more likely to become repeat customers.

Reengaging previous consumers
Customers come and go, but if you approach them correctly, they will return. Whatever the reason for losing a consumer, it’s never too late to get them back, especially with artificial intelligence.

Helpful insights: AI may help determine how and why a client left, as well as the best strategy to reconnect. For example, it can be used to send a consumer an email with product recommendations based on their purchasing history, or to notify them of any relevant price decreases.

If you’ve spent any time researching customer engagement and sales/marketing success strategies, you’re probably already familiar with how automation may benefit your organization. Now it’s time to expand on those advantages by incorporating AI-powered technologies into your marketing approach.